Tag Archives: New Zealand

A new Te Aroha emerges from the ashes

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Silver Fern Farms' Te Aroha exterior.Two years after Silver Fern Farms’ Te Aroha beef processing operation was destroyed by fire in December 2010, a state of the art facility opened in December and is up and running in its place.

Silver Fern Farms’ new $67m Te Aroha plant is a hot-boned beef processing operation designed for best practice processing of manufacturing cows, bulls, steers and heifers from farmer suppliers across the Waikato region.

It joins a network of 23 Silver Fern Farms processing facilities employing over 7,000 staff throughout the country. Te Aroha will employ up to 380 staff when operating at full capacity with two shifts in peak season with an annual capacity of 125,000 cattle.

At the plant’s official opening in December last year, Silver Fern Farms chief executive, Keith Cooper, said the new design reflected the company’s focus on plant economics and best practice processing and the investment was testament to the co-operative’s strong confidence in the sector.

The plant has been designed in consultation with internationally recognised experts in process layout and ergonomics. It is compliant with New Zealand, EU, US Department of Agriculture (USDA), and Chinese hygiene requirements and also to halal standards for the Middle East, Malaysia and Indonesia.

Te Aroha incorporates the latest meat processing technologies; including sophisticated traceability and yield measurement systems.

Te Aroha, December 2013: Computerised Marel Streamline technology monitors meat as it passes through slaughter, grading and boning processes. The plant is configured with a custom-designed two-level Milmeq slaughterboard. Extensive use is made of RFID tags, with scanning stations at slaughter, grading and boning stages, monitored through the new Marel Streamline computerised deboning and trimming system. The process has been designed for complete traceability and to enable Silver Fern Farms to closely monitor key production indicators.

Rapid feedback

This system has the capability to deliver rapid feedback to plant staff on how closely they are meeting customer requirements for particular cuts. This fits with Silver Fern Farms’ plate-to-pasture strategy where consumer requirements are driving process improvements in order for the company to extract higher value returns from products.

This data collection is underpinned by the Primary Growth Partnership FarmIQ joint venture programme – an investment of $151 million by Silver Fern Farms, Landcorp Farming, Tru-Test Group and the Ministry of Primary Industries.

Over the seven years of the programme the aim is to integrate the red meat value chain to maximise returns to farmer partners.

For farmers, information collected at the Te Aroha plant on meat yield and quality can be used to inform farm management decisions as they look for avenues to lift farm system performance. This information can also be married with information from the insights FarmIQ will bring from consumers so farmers can produce to target higher-value returns from specific consumers.

Trimming to specification

Boning room technology at SFF Te Aroha.Following break-down and deboning, the primal cuts are distributed to work stations on the trimming line, based on operator availability. They are then trimmed according to individual specifications and all cuts are fully traceable. The automated conveyor system will enable Silver Fern Farms to closely monitor and control critical key production indicators in real time throughout the complete processing cycle. These include yield, throughput, cutting performance, giveaway and loss of sales. These are automatically registered and monitored for the entire line as well as for the individual operator, using Innova intelligent production control software.

Provision has been made for future installation of technologies including robotic bagging.

Sustainability top-of-mind

Eco-efficiency and sustainability were top-of-mind considerations. As a result, the new plant uses significantly less electricity and water per head and discharges less effluent per animal processed, setting new benchmarks in line with global customer requirements.

Keith Cooper says the rebuild gives the company an opportunity to review the environmental footprint of the operation. “Our focus is improving environmental efficiency while reducing costs through better use of resources and reduction of waste.”

The plant has also been orientated to ensure noisy areas and truck movements are at the centre or the rear of the plant, away from neighbours. Every effort has been made to reduce noise coming from the plant, even to the point that refrigeration equipment, undamaged by the fire, was relocated.

Health and safety focus

Te Aroha, December 2013: Trim stations are individually tailored for each workeer's reach to meat, height and access to work stations.Health and safety was another major focus for the company when developing the specifications for the new facility. Process areas have been designed to minimise workstation hazards. A suite of solutions to minimise lifting, turning and carrying were factored into the design. The boning room has European-designed workstations intended to maximize productivity by minimising operator fatigue and discomfort. At trim stations adjustable work heights, reach to meat and easy access to work positions make for a safer and more comfortable work environment for staff.

Separate viewing areas let people observe the slaughter and boning processes without interfering with workers on the floor. The plant layout also factors in separation between pedestrian and heavy vehicle movement areas to provide a safer environment for people.

Throughout the rebuilding process, Silver Fern Farms endeavoured to provide alternative options for staff whose livelihoods were affected by the fire, to the extent of making positions available at other company plants in the North Island and providing accommodation supplements in the early stages. The company’s significant capital spend also has provided positive spin-offs to the local economy as a result of the number of contractors throughout the region engaged during the course of construction.

Cooper says the co-operative’s loyal farmer-suppliers in the area were particularly supportive of the company through the re-build.

“We are grateful to those suppliers who have stood by us and persevered while we got the new plant up and running – we know the disruption has been an inconvenience for many. But we are enthusiastic about the service levels and advantages we can now offer them as a result of our investment.”

Pictured at the Te Aroha opening are (left to right): local MP Scott Simpson; John Key; Eoin Garden chairman Silver Fern Farms; Keith Cooper, chief executive Silver Fern Farms; Kevin Winders, chief operating officer Silver Fern Farms.

Pictured at the Te Aroha opening are (left to right): local MP Scott Simpson; John Key; Eoin Garden chairman Silver Fern Farms; Keith Cooper, chief executive Silver Fern Farms; Kevin Winders, chief operating officer Silver Fern Farms.

 

This article has appeared in Food NZ magazine (February/March 2013) and is reproduced here with permission.

May for US-NZ Pacific Partnership Forum

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The US-NZ 2013 Pacific Partnership Forum will be held in Washington, DC from May 19 – 21 at the Grand Hyatt Hotel. The Forum will bring together New Zealand and US game-changing leaders from business, government, and non-profit organisations to explore the next opportunities for economic growth and cooperation.

Organised by the United States | New Zealand Council in Washington, DC and the NZUS Council in New Zealand, the two-day meeting will focus on the two countries’ shared interests and complementary visions for the future.

The success stories and vision of both NZ and US companies will be prominently featured.

“Today’s NZ – US relationship is about leadership, innovation and a readiness to be a catalyst for positive change in the world”, said William Maroni, president of the US | NZ Council.

“By showcasing examples of real innovation, next year’s Forum will help inform, inspire and shape the next generation of though leaders in business and public policy.”

The 2013 Forum will be the fifth gathering of its kind. It comes at a time when countries and companies will compete to discover, define and deliver the next opportunities in the Asia-Pacific region. The Forum also occurs at a time when newly-appointed Members of President Obama’s Cabinet and newly-elected Members of the U.S. Congress will be defining their goals for the next two to four years.

Stephen Jacobi“Next May is likely to be a particularly important time in the Trans-Pacific Partnership (TPP) negotiations,” said Stephen Jacobi, executive director of the NZUS Council.

“The 2013 Pacific Partnership Forum will foster the type of dialogue that can help move TPP to a successful completion.”

New Zealand and the United States are influential global voices for open markets, regional growth and stability, individual freedoms, and a sustainable environment.  The 2013 Forum will build on this legacy by focusing on Asia-Pacific issues.  The program will include dynamic keynote presentations, diverse panel discussions, valuable networking opportunities, executive-level exchanges, and a variety of social and cultural activities.

Exclusive sponsorship opportunities to host specific portions of the Forum are available, and the event is open to interested parties.  For more information, contact [email protected].

Record year for Beef and Lamb awards

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Beef and Lamb Excellence Awards 2013A record number of New Zealand restaurants have been recognised for their top quality beef and lamb cuisine.

The 2013 Beef and Lamb Excellence Awards, presented by Beef + Lamb NZ Inc (B+LNZ), acknowledge consistency and quality in the preparation and presentation of beef and lamb cuisine.

Following anonymous assessments by culinary experts late last year, an impressive total of 194 restaurants nationwide received the Beef and Lamb Excellence Award, which offer an indication of supreme quality says B+LNZ Inc chief executive Rod Slater.

“If an establishment carries an Excellence Award, consumers are assured they can expect a delicious beef or lamb experience.”

Diners in New Zealand can locate Beef and Lamb Excellence Award restaurants easily, by looking for the gold-rimmed plate and window stickers. You can also find all the award-winning restaurants here.

Pure South on board for butchery tri-nations

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Sharp BlacksAlliance Group’s export brand Pure South has been confirmed as principal sponsor of the annual butchery test match which will now be known as the Pure South Butchery Tri-Nations.

The competition will see the best British and Australian butchers travel to Wanaka in March to take on New Zealand’s Wedderburn Sharp Blacks.

Murray Brown, general manager, marketing, Alliance Group, said it was fitting that a strong and successful export meat brand in Europe and Asia was backing a world-class competition.

“We’re pleased Pure South is supporting some of the world’s top butchers as they battle it out for the top honours. After a decade representing Alliance Group’s lamb in more than 65 countries world-wide, Pure South is now well-established as a brand associated with outstanding quality. Millions of consumer look for Pure South whenever their shopping or dining. It symbolises all the key elements of Alliance Group – pure southern location, world-class technology, production techniques and a proud heritage.”

2013 will be the inaugural Tri-Nations, following on from two years of Trans-Tasman battles between New Zealand and Australia.

Australia has come out the victor of both previous encounters by the narrowest of margins, so the Wedderburn Sharp Blacks, sponsored by Beef + Lamb New Zealand, will be looking for redemption on their home turf next year.

The competition will be accompanied by a study tour which will see 60 butchers from across the three nations travelling the Central Otago region.

‘Momentous’ US/NZ food safety agreement signed

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Ministry for Primary Industries deputy director-general standards Carol Barnao (left) and US Food and Drug Administration deputy commissioner for food Michael R Taylor sign a systems recognition agreement at a meeting in Washington DC.

Ministry for Primary Industries deputy director-general standards Carol Barnao (left) and US Food and Drug Administration deputy commissioner for food Michael R Taylor sign a systems recognition agreement at a meeting in Washington DC.

New Zealand this week became the first country in the world to sign an agreement with the US Food and Drug Administration (FDA) that recognises each other’s food safety systems as providing a comparable degree of food safety assurance.

Meat exporters will welcome the move, which will enable

streamlining of product to the market – New Zealand’s top destination for beef, fifth largest for venison and fourth largest for lamb – through the reduction of red tape and costs.

The Food Safety Systems Recognition Arrangement was signed at a meeting in Washington DC by delegations from the Ministry for Primary Industries (MPI) and FDA.

“This is momentous for MPI as it is the first time the FDA has recognised another country’s food safety system as comparable to its own,” says MPI deputy director-general standards, Carol Barnao.

“The arrangement with New Zealand is part of an overall strategy for strengthening the global food safety net through closer collaboration with regulators around the world, highlighted in FDA’s report Pathway to Global Product Safety and Quality,” FDA’s Deputy Commissioner for Food Michael R Taylor says.

Carole Barnao says both countries have done a huge amount of work ahead of this week’s signing.

“This process has included a comprehensive review of each country’s relevant laws and regulations, inspection programmes, response to food-related illness and outbreaks, compliance and enforcement and laboratory support.

“In one calendar year, FDA and New Zealand officials spent an intensive period of time together including visiting production plants, cold-store facilities, verifiers and accreditation authorities looking at the effectiveness of how each other’s preventative controls and verification systems worked.”

Barnao explains that both countries intend to use the agreement to lessen the potential regulatory burden for foods traded between the countries by removing unnecessary duplication of activities.

The agreement covers all foods and animal feeds regulated by the FDA, which equates to $1.5 billion of New Zealand’s current exports of primary products.

“Systems recognition agreements are very important for MPI to help us achieve one of our key strategic goals of maximising export opportunities through other countries’ recognition of the credibility of our food safety controls,” Barnao says.

ANZCO starts energy management programme

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One of New Zealand’s largest exporters is set to save more than $2 million a year and enhance its global reputation as a sustainable producer through a company-wide energy management programme.

The Energy Efficiency Conservation Authority’s EECA Business announced yesterday it would support the initiative over two years to help meat processor and exporter ANZCO generate long-term energy savings in its New Zealand plants.

With annual sales of $1.25 billion, ANZCO Foods Ltd processes and markets New Zealand beef and lamb products around the world. The firm employs over 3,000 staff world-wide and has 11 meat processing plants in New Zealand.

This programme will target a reduction in its processing plant energy use by 25 gigawatt hours (GWh), returning ongoing annual savings of $2.45 million after two years.

EECA Business general manager Ian Niven says that making better use of its energy will provide far-reaching benefits for the company and congratulated the company on its vision.

“Globally New Zealand is recognised for sustainably produced, premium quality meat products. And energy efficiency is one of the best ways to strengthen environmental credentials.

“By taking a lead in energy efficiency, ANZCO is making significant energy cost savings and signaling to its customers that it is committed to sustainable production,” he says.

Mark Clarkson, ANZCO Foods.

ANZCO managing director, Mark Clarkson says the programme will deliver on many levels for the company.

“Sustainability is key to the ANZCO brand and we are always looking for new ways to build on our reputation for environmentally responsible production, so reducing energy costs is a priority.”

The programme involves the establishment of a group-wide energy management plan, led by a team responsible for putting in place up to $5 million of identified energy efficiency projects.

With the assistance of one of EECA Business’ industrial programme partners, ANZCO will set up a system to help keep the programme on-track, measure efficiency outcomes, and develop case studies for a number of the projects.

Ian Niven says management commitment is key to the programme achieving its objectives.

“From the Board of Directors through to site operations, ANZCO leadership has indicated it wants to foster a culture of efficient energy use throughout the company.

“Such commitment is important to the success of making enduring improvements to energy management.”

EECA Business funding of up to $450,000 will be made available in stages upon achievement of various programme milestones.

Feeding East Asia

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The importance of the East Asia region as the most significant market for New Zealand and Australian food and fibre products is set to grow in coming years, highlighted more recently by the global economic downturn, according to Rabobank.

In a recent report titled, Feeding East Asia’, Rabobank senior analyst Marc Soccio says the global and economic downturn has sharpened the focus onto the East Asian region as it continues to expand its slice of the global economic pie, offering opportunities no longer available in traditional markets as incomes grow and diets change in fundamental ways.

“The significance of East Asia to New Zealand and Australian farmers and agribusinesses is growing from an already strong base, with markets in developing economies coming on-stream to supplement more established markets in the region,” Mr Soccio says.

“As developing countries across East Asia continue to grow their share of the global economy, rising incomes are gradually transforming household consumption patterns. Opportunities for greater trade with the region are widespread and are more or less subject to the ongoing evolution of strong and sustainable consumer economies.”

Soccio says supply chains are evolving, and competition to capture value from rising trade flows is arising from both within the region and beyond.

“But overall, with a greater understanding of this diverse region, New Zealand and Australian suppliers appear well positioned to satisfy growing demands for a greater range and value of food and fibre production in years to come.”

The cultural and socio-economic diversity inherent in East Asia remains a defining characteristic that makes the region a particularly complicated prospect to navigate.

Accordingly, Soccio says the need to better understand the region and its future direction has never been so great, as this will provide New Zealand and Australian food producers with the competitive advantage required to explore the right markets, in the right way, at the right time.

On the topic of the rising tide of foreign ownership in the sector, the Rabobank report refers to the case of Australia’s sugar sector which undertook a significant shift in ownership of the industry’s downstream milling assets in the period from 2010 to 2011.

“In fact, over the past decade, control of almost three-quarters of Australia’s downstream sugar refining assets have been acquired by foreign investors – around two-thirds are now owned by businesses based in East Asia,” says Soccio.

“The investment into the sector has had a revitalising effect, but it has also significantly changed supply chain dynamics, with cane farmers now needing to be more mindful of how they transact with parties further downstream.”

The value created by opportunities to supply food and fibre products to East Asia into the future will be influenced by a number of factors.

According to Soccio, competition from suppliers, both within the region and in other parts of the world, will continue to put the strong reputation of New Zealand and Australian food producers to the test.

“Many countries across East Asia are significant agricultural producers in their own right and will try to meet their own needs as best as they can, which can limit opportunities for some crops where New Zealand and Australian producers may not have a clear cost or quality advantage.”

Soccio highlights other competitive forces, such as the way in which value is shared in the supply chain, as well as exchange rates and bilateral trade negotiations, will also have a bearing.

“One way or another, the stronger ties being forged to the region through greater inbound and outbound trade and investment will underline New Zealand and Australia’s pivotal role in feeding Asia in the years to come,” he says.

Rabobank New Zealand is a part of the international Rabobank Group, the world’s leading specialist in food and agribusiness banking. Rabobank has more than 110 years’ experience providing customised banking and finance solutions to businesses involved in all aspects of food and agribusiness. Rabobank is structured as a cooperative and operates in 48 countries, servicing the needs of approximately 10 million clients worldwide through a network of more than 1600 offices and branches. Rabobank New Zealand is one of the country’s leading rural lenders and a significant provider of business and corporate banking and financial services to the New Zealand food and agribusiness sector. The bank has 31 branches throughout New Zealand.

Rendering R&D gets international boost

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The first New Zealand meat industry appointments to the international Fats and Protein Research Association (FPRF) were made recently.

Graham Shortland, chief executive of Waitoa-based Wallace Corporation, is now a director of the Foundation, while meat scientist Mike North, formerly with AgResearch and now project manager for Taranaki Bio Extracts, has been appointed to the FPRF research committee.

Shortland believes that this is a “super opportunity” for the New Zealand and Australian rendering industry to be directly involved in and influence a very credible organisation. “I’m looking forward to taking up the role,” he says.

The US-based FPRF sponsors research on rendered products to enhance current usage and also to develop new uses.

Rendering is an important contributor to revenues for the New Zealand meat industry, producing value-added products, tallow and bone meal (see Food NZ February/March 2010) and also mitigating greenhouse gas emissions. Exports of both products to the year end June 2012 were worth $308 million. Tallow exports grew in value by $16 million to $169 million, with volume rising 15,710 tonnes to 134,177 tonnes, with China taking over two-thirds of the exported product. While the value of meat and bone meal exports – primarily to Indonesia and the US – grew by $10 million to $139 million, the volume fell slightly, by just over 3,000 tonnes, on the previous year to 145,563 tonnes.

Both Wallace Corporation and Taranaki Bio Extracts are members of the Meat Industry Association (MIA)’s Renderers’ Group, which recently received New Zealand Trade & Enterprise funding for a market development project aiming to increase returns by selling rendered products into higher value applications and markets. Insights Shortland and North gain from their involvement with FPRF will be fed back into that project, which is now at stage one: targeted market research.

“We are now starting to see a clearer picture of where we might obtain higher returns for some of our basic commodities,” says Shortland. “The FPRF has carried out research and innovation projects that could well help us move our value-add objectives ahead more speedily.”

Offering his congratulations on their appointment, Renderers’ Group executive member Alan von Tunzelman, general manager of PVL Proteins Ltd and a past president of the World Renderers’ Organisation, said he never thought a nominee from this country would be appointed to a role in the international organisation.

“To get both appointed to the respective roles is a great tribute to how they feel about us as an organisation and as people who can contribute positively and make sensible inputs into the FPRF. This is a wonderful opportunity to advance international research and development into rendering and the great work performed by the Meat Industry Research Institute of New Zealand has a further chance of some new life.”

The Renderers Group runs training workshops, which enable experienced operators and  supervisors to receive the core knowledge necessary for the National Certificate in Meat Processing (Rendering Level 4) and to build networks with others in the industry. In addition, a joint meeting for members with Australian counterparts in March gave further opportunity for international sharing of knowledge.

In consultation with members, the group published the ‘New Zealand Rendering Industry Guidelines for Managing and Assessing Odour’  last year. Copies are available from the MIA.

Find out more about FPRF at its website www.fprf.org.

 

This article first appeared in Food NZ (December 2012/January 2013).

NZ farmers encouraged to Twitter

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The dawn chorus will have an added ‘tweet’ from now on as New Zealand’s farmers are being encouraged to start using Twitter to connect with their customers.

A forum on social media for farmers, organised by the Primary Industry Capability Alliance (PICA) forum, was held earlier this month.

Beef + Lamb NZ Ltd (B+LNZ)’s mid-northern North Island extension manager Erica van Reenan reports that the forum turned out to have a good turnout from the rural industry. She says representatives left, after an informative six hours, clutching their smartphones, and contemplating how social media could be put to work.

A farmer would want to be on Twitter or Facebook because it enables them to tell their story, explains Reenan. For example, Hunterville sheep and beef farmer and Farmer Council member William Morrison, regularly tweets about life on the farm and has – at the time of writing about 600 followers from all over the world and all walks of life, she says.

“What better way to connect with the people that buy our wonderful products that to tell them the pasture to plate story through a personal connection in easy to understand language.

“There are times when the way we produce food is challenged – more and more, through social media. If you’re not there, how can you defend yourself?” asks Reenan. “Being present allows you to build trust with the customer, who is then more likely to advocate for you.”

As Lincoln University’s Dorje McKinnon put it “Social media is like silage. It can be challenging to get it right – and sometimes it stinks. But, just like the old tractor, it’s a tool and if used right it can add value.”

While 76 percent of New Zealanders have a Facebook account, only 19 percent have a Twitter account, a recent survey has shown.

Read more …

Business as usual for exports to US, with TPP next focus

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It’s business as usual for New Zealand meat exporters following the re-election of United States President Obama for another four year term, but it’s not time to relax.

Prime Minister John Key has already congratulated the President on his “hard fought victory” and re-election, tweeting last night that he looks forward to further developing the close and enduring relationship between the two countries.

“There will be many opportunities to enhance the relationship, which is built on shared values and a commitment to improve the prosperity and well-being of our people through initiatives such as the Trans-Pacific Partnership (TPP).”

Two-way trade with the US is valued at over $8 billion and the US is a leading source of investment, innovation and business ideas, says the NZ US Council. It is actively engaged in co-ordinating business and government efforts towards concluding a comprehensive, high quality result to the TPP negotiations.

NZUS Council executive director Stephen Jacobi comments that now the election has been decided, it’s positive news for exporters that there will be some certainty over the next four years.

“It’s business as usual for the relationship.”

President Obama will be very energised over his second term he notes. However, that the President will have to work hard on bringing the Republicans with him.

“The TPP initiative is good, in that it is something that can unite both sides, which will have a positive impact on the negotiations.”

The President’s biggest challenge is the state of the US economy, currently facing a ‘fiscal cliff’, and his ability to avoid a complete gridlock between Senate with its Democrat majority and the primarily Republican House of Representatives.

“How he deals with that has implications for New Zealand meat exporters as it will impact on the exchange rate,” says Jacobi, adding that one of the current US solutions – printing money – is bringing the value of their dollar down but is forcing the Kiwi dollar up, making it difficult for New Zealand exporters to operate.

With the Republicans advocating for more farm subsidies, keeping an eye on progress in the US Farm Bill will be important for New Zealand meat exporters too.

The focus now is the next TPP round of talks which take place in Auckland 3-12 December with New Zealand in the chair and hundreds of negotiators from around the Asia-Pacific attending the meeting. It is fortunate that the chief US negotiator remains unchanged, with Barbara Weisel remaining in her position. However, it’s important to note everything won’t be finalised at that meeting. “It’s a continuing process but Auckland will set out how negotiations will roll out in 2013,” says Jacobi, adding that 2013 is expected to see finalisation of the agreement.

Beef will be on the agenda as Canada and Mexico join the table as full members for the first time. Jacobi says he will also be interested to see how other economies, such as Japan, react to the election news as it may speed up their entry to the trade agreement.

The concern for Jacobi is the anti-globalisation movement, which is expected to be active around the time of the talks. He calls for industry, companies and farmers to stand together to explain why it’s important for New Zealand to be in the trade negotiations.

“We need to add our voice to the multitude in support of the negotiations,” he says.

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The US election may bring little change to the Senate agriculture committee with the Democrats retaining control according to Food Business News, while retirements factor into the House of Representatives’ agriculture committee with the Republicans maintaining control there. The finance committees face a similar scenario, says Jacobi. It is likely, however, that there will be a new US trade adviser. Mike Froman, currently assistant to the President and deputy national security adviser for international economic affairs – and a former Harvard classmate of Obama’s – is hotly tipped for the job.