Monthly Archives: September 2012

Organic foods not more nutritious, says study

Posted on by
Reply

The argument that organic food, including meat, is more nutritious than conventionally grown food has been cast doubt on by new research, based on an analysis of several hundred studies.

The study by Dr Crystal Smith Spangler and others, published in Annals of Internal Medicine (4 Sept), is the most comprehensive meta-analysis to date of existing studies comparing organic and conventional foods. Researchers analysed 237 separate studies which compared the organic foods to conventionally grown foods. They did not find strong evidence that organic foods are more nutritious or carry fewer health risks than conventional alternatives, though consumption of organic foods can reduce the risk of pesticide exposure.

As for what the findings mean for consumers, the researchers said their aim is to educate people, not to discourage them from making organic purchases. “If you look beyond health effects, there are plenty of other reasons to buy organic instead of conventional,” noted lead researcher Dena Bravata, from Standford University. She listed taste preferences and concerns about the effects of conventional farming practices on the environment and animal welfare as some of the reasons people choose organic products.

Professor Alan Dangour of the London School of Hygiene and Tropical Medicine, says like a review he and others conducted in 2009, this latest study “again demonstrates there are no important differences in nutrient content between organic and conventionally produced foods.” It also finds no evidence that organic foods are healthier than conventionally produced foods, he adds.

Organic driven by risk aversion

The majority of people who eat organic food are driven by risk aversion not nutritional superiority, believes Liza Oates, a PhD researcher into the health effects of organic diets and course coordinator of Food as Medicine, Wellness and Complementary and Alternative Medicine for the Master of Wellness Programme at RMIT University in Melbourne.

“Our research shows organic consumers are more interested in what’s not in their food – such as pesticides and antibiotics – than what is. Most also say that the environmental and social benefits of organic food play a key role in their decision to go organic.”

She points to US research that has shown that eating organic food has a dramatic effect on pesticide residues in children. “Substituting non-organic fruits and vegetables with organics for five days resulted in an almost complete reduction in organophosphate pesticide residues. It is this kind of benefit that many organic consumers are looking for when choosing to buy organic food,” says Oates.

 

Grass fed NZ beef a hit at music festival

Posted on by
Reply

Grass-fed New Zealand beef struck a chord with the crowds at one of Japan’s largest dance and music festivals, Super Yosakoi, held in Tokyo on the weekend of 25 and 26 August.

Beef + Lamb New Zealand (B+LNZ Ltd) was at the festival for the second year in a row, as part of its programme of activities to boost a taste for grass-fed New Zealand beef among Japanese consumers.

Organisers estimate that around 800,000 visitors took part in this year’s festival. Over the course of the two days, nearly 700 kilograms of grass-fed beef was served off the B+LNZ stand, which equated to more than 4,000 servings. To enable people to appreciate its true flavour, the beef was cooked simply in oil and seasoned only with salt and pepper.

A wide range of foodstuffs was on offer, but there was little doubt New Zealand beef was the most popular with festival-goers. While sampling on the Saturday was steady throughout the day, on the Sunday, a queue formed as soon as the first plate of piping hot beef was served at 10am and did not ease until the grills were turned off at 5.30pm.

The overwhelming on-the-spot response from people eating the beef was how juicy, tender and tasty it was, says B+LNZ market manager for Japan John Hundleby, adding that many were trying grass-fed beef for the first time and were not certain what to expect.

“However, once they put the beef in their mouths and tasted it, their delighted expressions conveyed very clearly their reaction.”

Others remembered sampling the beef at the festival in 2011 and actively sought out the B+LNZ stand again this year so they could enjoy the beef’s taste one more time.

Commenting on Beef + Lamb New Zealand’s participation in the festival, Hundleby said: “As was the case in 2011, Super Yosakoi provided us with an opportunity to put delicious, healthy and nutritious New Zealand grass-fed beef directly in front of consumers not only from Tokyo but from surrounding cities and prefectures. The highly positive response was gratifying, as was their interest in finding out more about the beef. In particular, the healthiness, nutritional merits and safety of the grass-fed beef seemed to strike a chord.”

Boot camp stimulates insights

Posted on by
Reply

The outcome of the Boot Camp, which was held two weeks ago at Stanford University, has not – for obvious reasons – been widely trumpeted, writes industry commentator Allan Barber.

 

After all, the objective was never to produce yet another sector strategy, long on analysis of the problem and short on achievable actions to produce a state of nirvana.

Bill Falconer, chairman of the Meat Industry Association, was chosen as the spokesperson for the Boot Camp because he did not represent a single company, but an industry body. The senior executives who attended did not see the merit of or justification for purporting to speak on behalf of their peers from a wide range of rural sector businesses. Therefore, Falconer was the obvious person to speak on their behalf.

The Boot Camp’s objectives, simply stated, were seen as:

  1. To allow the attendees to learn from the professors and to visit US companies in different industries, which would enable them to see how to become consumer driven.
  2. To take six days out of day -to-day business and examine their business from a different perspective.
  3. To see how or whether individual companies could collaborate to their mutual advantage.

Falconer told me that is was one of the most stimulating and encouraging gatherings he had attended, with 20 CEOs and top managers from across the agricultural sector learning from six outstanding marketing professors how to lift their game for the benefit of their companies, industry sectors and agribusiness as a whole.

The conclusions from the Boot Camp can be looked at against the backdrop of the Government’s growth agenda to double exports or otherwise expressed as lifting exports from 30 percent to 40 percent of GDP by 2025.

The visits to companies near Stanford were immensely helpful in gaining an understanding of how the export target might be achieved. The first important conclusion is that there is no point in increasing production on-farm, or in any other environment for that matter, unless you can sell it.

In order to start working out how to sell the extra production, an understanding of consumer demand is necessary, becoming market- not production-driven and planning how to lift performance accordingly. A major insight was the scale of social media used by all the companies visited, a country mile ahead of any New Zealand company, including Icebreaker, which is seen as a leader in the New Zealand context.

I suspect, although Bill Falconer didn’t say so, that tangible results from the Boot Camp will of necessity be slow to eventuate. Nor is it likely that companies will feel the need to make a lot of noise about any specific programmes they develop, either in collaboration or on their own, until there is something concrete to report.

However, if the Boot Camp has achieved a change in attitude about the nature of the task and provided a blueprint of how to go about lifting sales and marketing performance, this will prove to be the best outcome. There has been too much navel-gazing analysis of the size of the problem and the same old strategies to solve it, without any real change in behaviour.

Ideally, agribusiness needs a Messiah to preach the new marketing gospel until the sector as a whole becomes customer- or consumer-driven.