ANZCO MD new B+LNZ director

New B+LNZ board member: Mark Clarkson

Mark Clarkson, managing director of ANZCO Foods Ltd and a Meat Industry Association (MIA) Council member, has recently been appointed to the Board of Beef +Lamb NZ (B+LNZ) as one of two processor-exporter representatives nominated by the MIA.

Before beginning his current role with ANZCO Foods in March 2004, Clarkson was the chief executive of ANZCO subsidiary CMP Canterbury for 10 years. Prior to that, he was the general manager of Five Star Beef Limited, a 50:50 joint venture with Itoham and ANZCO.

Mark Clarkson joins the other processor-exporter representative on the board, Craig Hickson of Progressive Meats and the six farmer-elected board members.

Clarkson replaces Keith Cooper, chief executive of Silver Fern Farms who resigned earlier this year, having sat on the B+LNZ board since 2009.

Published in Food NZ (June/July 2012).

Silver Fern Farms’ UK brand launch expanding

Silver Fern Farms’ launch of its branded New Zealand lamb range into British retail giant Tesco (Food NZ, December/January 2012) has been successful, according to the company, which is now looking at expanding the product range available in Britain.

This is the first time that branded lamb has been available in the fresh chilled lamb section of a major grocery chain in the UK. Chief executive Keith Cooper said the company was delighted that “the early good results at Tesco have given us the opportunity to extend the range with the introduction of Lamb Medallions to the current range – Roast, Rumps, Rack and Loin Fillets. We are currently stocking about 250 stores in the UK with pleasing upward trending occurring over the introductory period.”

Silver Fern Farms has utilised Primary Growth Partnership funding to assist with UK consumer research and using branded retail as a test market/prototype will allow the company to begin to meet its commitments to achieving the goals within the framework, Cooper says. The project was also supported by Beef + Lamb NZ with $1 for $1 matched levy funding.

The original launch was supported by an innovative marketing campaign focused on creating awareness at the point of purchase and tightly targeted towards Tesco shoppers using Tesco communications mediums.

The company is also fortunate to have a team of people in the UK who can work alongside its brand team here in New Zealand, group marketing manager Sharon Angus says. “We’re able to think local and act global.”

Published in Food NZ magazine (June/July 2012) .

Eton College chef ‘perfectly seasoned’

Louisa Matthews: 2012 UK-NZ Culinary Challenge winner.

New Zealand venison featured in a British competition for young chefs in April.

The winner of the 2012 Air NZ UK-NZ Culinary Challenge is 20-year-old Louisa Matthews, a young chef from Eton College in Windsor. She fought off tough competition from eight other finalists in a cook-off at Westminster Kingsway College in London to win the opportunity of a lifetime to travel to New Zealand on a three-week study trip experiencing the country’s top restaurants, visiting award-winning vineyards and suppliers, with the option of one week to explore the country.

Showcasing New Zealand venison, manuka honey and Bramley apples, Louisa’s award-winning menu comprised ‘perfectly seasoned and richly flavoured’ roast seabass with aioli crab croquette, mussel stew and winter vegetables, roast loin of venison, venison tortellini and Foie Gras foam; and a steamed manuka honey sponge, caramelised Bramley apple ice-cream and nettle beignet.

The UK-NZ Culinary Challenge was founded by well known Kiwi chef Peter Gordon, owner/chef of Providores and Tapa Room in London. Gordon commented that the eight finalists – all chosen from high calibre entries – “did themselves proud. Dishes were very creative with a good use of secondary cuts of venison from the rib cooked on the bone through to liver and kidneys, along with other interesting ingredients such as foraged foods and pulses. In the kitchen, the amount of gadgetary was a far cry from  the days of young chefs simply using a knife and pan, with molecular gastronomy making an appearance in the form of pea jellies through to foams.

“The qualty of the entries is a fantastic indication of how highly respected the competition is amongst tutors and employers around the UK in regards to the advancement of their junior staff and students.”

Steve Mulcahy, vice-president of competition organiser the British Craft Guild of Chefs, commented that he had no doubt Louisa will be a great ambassador for the competition when she travels to New Zealand to take up this once in a lifetime prize.

The other finalists were: Laura Daniels (Manchester College; Trung Nguyen (Westminster Kinsway College); Luke Orwin (Pan Heggarty Restaurant, Newcastle-Upon-Tyne); Joshua Saunders (Worcester College of Technology); Thomas Sturrock (Kopapa Restaurant, London).

Judges included: Peter Gordon, chef/proprieter The Providores and Tapa Room; David Mulcahy, culinary director Sodexco and Ireland; Anna Hansen, chef/proprieter The Modern Pantry; Sophie Wright, previous winner of the challenge and celebrity chef; and Cristian Hossack, head chef Providores and Tapa Room.

The UK-NZ Culinary Challenge is generously sponsored by Air New Zealand, Dudson, Bleeding Heart Restaurant, Trinity Hill Wines, Providores & Tapa Room, New Zealand Venison, New Zealand Society, Bramley Apples, Comvita and NZ Trade & Enterprise.

www.uknzculinarychallenge.com

 

Strengthening the nutrition platform

Fiona Carruthers.

The meat industry, from food technologists to promoters, now has a credible technical resource for nutritional data on beef and lamb, thanks to a bank of recently completed assessments by Beef + Lamb NZ (B+LNZ) Inc, writes nutrition manager Fiona Carruthers.

Being able to provide nutritional information is becoming increasingly important. In the United States, for example, there is now a requirement that nutritional information must be shown on package labels for certain whole cuts of meat, such as steak, or displayed on charts at the store. Previously, this information was required only for processed foods or for meat products with added ingredients such as marinades or stuffing.

B+LNZ has recently undertaken a project to assess the nutritional attributes of over 50 cuts of beef and lamb. It is the largest analysis ever done on New Zealand’s red meat. Updating and expanding the nutrition composition database strengthens the platform on which all activities and communications are based. Sound science is an integral part of B+LNZ’s nutrition portfolio and this new analysis provides a credible technical resource accessible to everyone inside and outside the industry.

In this issue, details of the sampling and methodology used in the project are explained, as well as some top line results.

Sampling

Several criteria relating to sampling and methodology had to be fulfilled in order for the new data to be eligible for inclusion in databases globally.

Samples of beef and sheep meat for analysis were derived from meat processors across the country over a six month period. The need to obtain a representative number of samples from each region was deemed unnecessary as regional variation was thought to be minimal given New Zealand’s small geographical area. The same was true for the potential influence of breed or feed on composition; it was requested all samples came from New Zealand cattle and sheep raised and finished on pasture. All of the sheep meat analysed was ‘lamb’, that is under 12 months of age without any permanent incisor teeth ‘in wear’. An ‘average’ lamb carcase was determined by selecting from carcase grades in proportion to the national slaughter statistics. Beef samples came from P2 steer carcases – those classified as having light to medium fat cover with good muscle development – weighing between 270-320kg.

Lean and fat samples were analysed separately, giving the ability to provide compositional data for cuts with varying degrees of fat trim, or fully lean, as appropriate. The need for this flexibility is underlined by evidence showing many consumers trim fat after purchasing meat, either before or after cooking.

Methodology

For each of the 23 beef and 25 lamb cuts analysed, an average of 10 samples was collected to give a total combined sample of 3kg lean tissue for both cooked and uncooked product. Sample tissue was prepared by separating bone, fat and lean muscle by boning knife. Analysis was carried out on both raw and cooked samples, using appropriate cooking methods advised by B+LNZ’s food specialist. The diagram below  summarises the procedure followed up to the stage of freeze-drying.

Nutrition methodology flow-chart.

Widely-accepted laboratory procedures were used, in line with the requirements of international nutrient databases. A total of 25 nutrients, including proximate analysis, and 40 fatty acids were analysed in the lean and fat samples. Additional data in this new data set includes figures for long chain polyunsaturated fatty acids and vitamin D. Full amino-acid profiles were determined for four uncooked, lean cuts of both beef and lamb.

Results

Fat

The new data shows New Zealand beef and lamb continue to be low fat protein options for consumers, particularly when eaten trimmed of visible fat. Many cuts remain eligible for the Heart Foundation ‘Tick’.

  • Average total fat content across all lean cuts (uncooked) = 4.66g/100g for beef, 4.65g/100g for lamb
  • Average saturated fat content across all lean cuts (uncooked) = 2.17g/100g for beef, 2.45g/100g for lamb
  • Average cholesterol content across all lean cuts (uncooked) = 43.5mg/100g for beef, 63.5mg/100g for lamb

Omega 3s

Oily fish and other seafood are undoubtedly the richest sources of omega 3s. Lean red meat provides smaller amounts but contribution to the diet may be significant when relative amounts eaten are considered.

  • Average long chain omega 3s across all lean cuts (uncooked) = 41mg/100g for beef, 48mg/100g for lamb.

Vitamin D

Vitamin D is gaining an increasing amount of scientific ‘air-time’, both due to its importance in the diet and increasing levels of insufficiency seen in the New Zealand population and other developed countries. Meat has been viewed historically as a poor source of vitamin D, but 25-OH vitamin D3 is now being recognised as a more ‘potent’ form, with a potency factor of 1.5 – 5 suggested by researchers working in this area. Initial analysis of the vitamin D data shows 100g of beef or lamb can provide about 10% of the daily vitamin D requirement (NZ/Aus = 5μg).

Nutrient claims

Data suggests eligibility for a range of nutrient claims, for example ,g iron, zinc, protein and vitamin B12, according to the trans Tasman Food Standards Code, both as a ‘source’ (≥10% RDI) and ‘good source’ (≥25% RDI), as well as being low in sodium.

This new data confirms lean New Zealand beef and lamb can be promoted on its nutritional attributes. As a nutrient-dense food, a small serving of lean red meat gives large amounts of important nutrients for good health.

Further information is available from Fiona Carruthers, nutrition manager, B+LNZ. Email: [email protected].

Published in Food NZ (June/July 2012).

 

Eyes on US BSE case

A case of the cattle brain disease bovine spongiform encephalopathy (BSE) was diagnosed in a cow in the US in April, holding global meat industry attention, but producing cautious response to date.

The United States Department of Agriculture (USDA) reported that as part of its targeted surveillance system, its Animal and Plant Inspection Service had confirmed a case of BSE in a dairy cow from central California, the first such case since 2006. USDA chief veterinary office John Clifford confirmed that it was never presented for slaughter for human consumption, so at no time presented a risk to the food supply or human health.

Clifford said tests, using immunohistochemistry and western blot tests, “confirmed that the animal was positive for atypical BSE.” Atypical BSE is a rare form of the disease that appears to occur spontaneously. It is different from classical BSE, which is associated with the consumption of ruminant protein.

The US industry leapt into action to reassure markets and consumers that the beef and dairy in the American food supply is safe with US agriculture secretary Tom Vilsack saying that USDA remained confident in the health of US cattle.

When BSE was discovered in animal in 2003, it had a major impact on the US beef industry, as a number of countries banned imports of beef from the US, including Japan and Korea, which had been major US markets.

According to the US International Trade Commission, losses to the industry ranged from $US2.5 billion to $US3.1 billion annually from 2004 through 2007.

Although most markets slowly re-opened their borders, many still impose restrictions on US and Canadian beef. For example, Japan only allows imports of U.S. beef from cattle aged 20 months or less, but its Food Safety Commission is assessing the risk of easing the limit to 30 months.

So far, the response from other countries to the current case has been cautious. Only one country, Indonesia, has banned all US beef imports and, while two major South Korean retailers were reported to have suspended sales of US beef immediately following the announcement, at the time of writing one has since resumed sales.

 Published in Food NZ (June/July 2012).

Controversy over ‘pink slime’ in the US

Photo: B+LNZ

A controversy blew up in the US in March and April about the use of lean finely textured beef (LFTB) – also pejoratively coined as ‘pink slime’ – in manufactured ground beef.

Lean, finely-textured beef (LFTB) is lean beef that is separated in a manufacturing process from fatty beef trimmings, to reduce wastage. The process involves treating the LFTB with small amounts of ammonium hydroxide gas or citric acid to eliminate any harmful bacteria present.

The process has been approved as safe by the United States Department of Agriculture and it has been reported that over 70 percent of ground beef used in the US is believed to have incorporated LFTB as an ingredient.

However, a range of media commentators, including ABC News and British celebrity chef Jamie Oliver, have criticised the practice. Despite statements by the USDA and meat industry bodies asserting that LFTB is safe for consumption, a number of major retailers and restaurant chains –  including McDonald’s and Burger King – have recently decided not to use LFTB, as a result of considerable negative publicity about the product.

As a result of the controversy, the major producer of LFTB, Beef Products Inc, announced that it is closing down three of its four processing plants. The American Meat Institute estimates that without LFTB, the industry would need 1.5 million additional head of cattle to make up the difference in beef supply.

LFTB is not used in New Zealand, as the leaner, pasture-raised New Zealand beef does not produce the high fat trimmings that provide the raw ingredient for LFTB, the MIA says.

Published in Food NZ (June/July 2012).

A decade of great steak

B+LNZ chairman Mike Petersen (left) congratulates Producer of the Decade Karen and Chris Biddles.

Chris and Karen Biddles from Te Atarangi Angus are the victorious winners of this year’s Producer of the Decade at the Steak of Origin grand final held on 15 May 2012.

To celebrate 10 years of the contest to find New Zealand’s most tender and tasty steak, all results from previous competitions were tallied up to find the top performing and most consistent producer.

Alongside this special award, the annual competition was once again hotly contested with Alex Macmillan from Pipiwai being named the 2012 Steak of Origin Grand Champion.

Head judge, Graham Hawkes, said this 10 year celebration has made the competition one to remember.

“There’s been a real festival feel to this year’s contest, with 10 judges from across the decade involved,” Hawkes said. “The competition has certainly come a long way from its humble beginnings but one thing’s for sure, the steak has always been incredible.

Allso awarded was the Brand of the Decade, which went to AngusPure, the NZ Retailer/Wholesaler of the Decade, awarded to Neat Meat and the 2012 Supreme Brand Award which was also won by Neat Meat.

 

Graeme Lowe: 2012 Business Hall of Fame laureate

A hearty congratulations goes to meat industry legend and processing pioneer, Graeme Lowe, who has been made a Fairfax Media New Zealand Business Hall of Fame laureate for 2012.

Graeme Lowe founded Lowe Corporation more than forty years ago and the company has grown to become one of New Zealand’s leading animal by-products processors and exporters. Based in the Hawke’s Bay, the company now operates three tanneries, two fellmongeries (skin preparation plants) and two rendering plants and employs over 500 people at the peak of the production season.

Lowe and this year’s six other new laureates – Bill Gallagher Senior, Sir Graeme Douglas, Sir Patrick Higgins, Thomas Macarthy (1833-1912) and Mary Jane Milne (1840-1921) – will be inducted into the Hall of Fame at a gala dinner on 28 June 2012.

The Hall was created by the Young Enterprise Trust in 1994, to recognise New Zealanders who have made an outstanding contribution to business and society.

Published in Food NZ (June/July 2012). Tickets and more information are here.

Innovative waste reduction project? Apply here

Meat companies developing initiatives that increase the reuse, recycling or recovery of waste material are among the organisations being invited to apply to the Waste Minimisation Fund.

“This is a chance for organisations with an innovative project to apply for support from the government to give their project a head start,” Environment Minister Amy Adams says.

Since the first funding round opened in 2009, the fund has awarded about $20 million to more than 60 projects.

To receive funding, projects need to increase resource efficiency or reduce the amount of waste sent to New Zealand’s landfills. The current round is open until 19 June.

Money for the WMF comes from the waste levy charged on material disposed of at New Zealand landfills.

For more information about applying for the fund, click here.