Investment and innovation needed for food export growth

Steven JoyceMore investment and more innovative processed foods are going to be needed to double New Zealand food exports by 2025 according to a new report released earlier this week by Economic Development Minister Steven Joyce.

The report, Driving Growth in the Processed Foods Sector says that doubling export sales in the food sector by 2025 will require an export growth of 7.7 per cent to 9.3 per cent per annum for 15 years, leading to approximately $30 billion in new exports.

“The report says that doubling our foods exports by 2025 is achievable. New Zealand’s food industry has seen significant growth over the last 16 years – outperforming a wide range of our competitors – but there are still challenges to overcome if we are to reach our goal,” says Joyce.

The report suggests that with investment, the processed foods industry can build on New Zealand’s existing competitive advantage in food and agriculture, and growth can continue to be driven through developing premium, innovative and niche products that are well-branded.

“New Zealand has good food and beverage exports per capita but we need to move beyond our traditional mix of meat and dairy. Processed value-added foods, like infant formula, nutraceuticals and baked goods, have the best potential for achieving the growth we need.”

Petfoods’ potential is also pointed to in the report.

The project is part of the Government’s Business Growth Agenda, to build a more productive and competitive economy. The Agenda sets an ambitious goal to increase the ratio of exports to GDP from the current 30 per cent to 40 per cent of GDP by 2025.

Designed to prompt discussion, the Driving Growth in the Processed Foods Sector report, by Coriolis Research, is part of a suite of reports released under the Food & Beverage Information Project – the most comprehensive analysis of New Zealand’s food industry ever undertaken.

Callaghan Innovation opens

callaghan-logoExciting times for future innovations in the New Zealand meat industry. Callaghan Innovation, New Zealand’s new innovation organisation – named after the late Sir Paul Callaghan – opened and was officially launched last Friday in Auckland and Wellington.

The new organisation will accelerate the commercialisation of New Zealand innovation, according to Science and Innovation Minister Steven Joyce.

“Callaghan Innovation will be a one-stop shop for business innovation support, whether it be in science, engineering, design or technology. It will be a high-tech HQ for New Zealand businesses,” he says.

Callaghan Innovation brings together the former crown research institute IRL, the Ministry of Business, Innovation and Employment (MBIE)’s business investments team, the Auckland Foodbowl and NZ Trade & Enterprise’s Lean Manufacturing programme. It will commence operations with 400 staff and offices in Auckland, Wellington and Christchurch.

The organisation will work across industries as diverse as food and beverage manufacturing, agri-tech, digital technologies, health technologies, therapeutics and high value wood products.

“The common theme is encouraging innovation and higher value products and services,” says Joyce.

The organisation is being led initially by acting chief executive Murray Nash. Over the coming months, the new Board of directors, chaired by Sue Suckling, will complete the appointment of a permanent chief executive and oversee the bedding in of the organisation’s operations in Auckland, Wellington and Canterbury. Other board members includer former Game Industry Board chief executive Richard Janes, currently an IRL board member, Auckland Transport director Paul Lockey and Dr Michele Alan. They are joined by new board members Robin Hapi, Professor Peter Hunter from Auckland University,Sir Peter Maire and Craig Richardson.

The news has been welcomed by an array of science leaders for its expected ability to boost private sector innovation.

Professor Shaun Hendy, President of the New Zealand Association of Scientists, commented that he thinks Callaghan Innovation will have to do two things to succeed.

“Firstly it must develop the science and technology that New Zealand’s manufacturing sector will need in the decades to come. As Sir Paul Callaghan pointed out in his book, Wool to Weta, New Zealand has not put enough effort into the science that underpins high-value manufacturing.Callaghan Innovation represents a great opportunity to close the knowledge gap between New Zealand and the other advanced economies.

“Secondly, the organisation needs to develop effective new ways of bringing together researchers, entrepreneurs and businesses. New Zealand doesn’t enjoy the benefits of agglomeration that Sydney or Tokyo do, so Callaghan Innovation will need to find scalable, smarter ways to make these connections. This will largely involve making better use of the information we already have about the innovation sector in New Zealand.

“We will be able to tell if Callaghan Innovation is on track in a year or two by whether it has been able to significantly grow the numbers of scientists and decrease the number of bureaucrats that work there,” says Hendy.

Callaghan Innovation is a key part of the Government;’s Business Growth Agenda and received funding in Budget 2012 of $166 million over four years.

 

 

 

Andrew Ferrier new NZTE chair

Aside

Former Fonterra chief executive, Andrew Ferrier has been appointed as chair of the New Zealand Trade and Enterprise Board (NZTE).

His chairmanship will be for a three-year term commencing November 2012, announced economic development minister Steven Joyce and trade minister Tim Groser today.

Ferrier has held a number of director and executive positions for large multi-nationals and has “a wealth of experience in international business, and brings strong governance and strategic capability to the NZTE Board. He is well placed to take up the role of chair for the Board,” says Joyce.

Businesswoman Julie Christie, consultant Charles Finny and Canterbury Employers’ Chamber of Commerce Chief Executive Peter Townsend were reappointed for a second, three-year term.

The Ministers thanked outgoing chair Jon Mayson for his valuable contribution to the operation of NZTE and for steering it through a period of significant change.

Andrew Ferrier has almost 30 years’ experience in international business, with a background in building global, performance-driven businesses.

In September 2011, he stepped down as chief executive of Fonterra after eight years. Prior to joining Fonterra, he was president and chief executive officer of GSW Inc. and spent 16 years in the sugar industry working in Canada, the United States, the United Kingdom and Mexico. He served as the president and chief executive of Tate & Lyle North America Sugars Inc.

Andrew Ferrier is a director of Orion Health Ltd and CANZ Capital Ltd. He was appointed to the University of Auckland Council in March 2012. Born in Canada, he has been a New Zealand citizen since 2008.

Building Export Markets, government releases progress report

The Government has today unveiled its first Business Growth Agenda Progress report on actions to boost New Zealand exports. It is a timely appearance as the Primary Sector Boot Camp reaches its halfway point in the US.

Launched by Finance Minister Bill English and Economic Development Minister Steven Joyce, the Building Export Markets report from the Ministry of Business, Innovation and Employment (MBIE) confirms the Government’s target to increase the contribution of exports to the economy from 30 percent to 40 percent of GDP by 2025.

English says this a challenging target and achieving it will require a concerted effort by New Zealand over many years. It will also require the continued development of new and expanding export markets.

“It is only through exporting that New Zealand, with a small domestic market, can deliver the growth and productivity required to enhance the wealth of our country and create more and higher paying jobs,” he says.

“Committing to this ambitious goal means the Government will stay focused on supporting firms to grow their exports.”

Steven Joyce says the report highlights the significant shift in economic power from the West to the East that is expected to happen over the next 20 years.

Building Export Markets is the first of six progress reports on the government’s Business Growth Agenda. Others will address innovation,skills, capital markets, infrastructure and resources. The reports lay out the work programme government agencies are implementing. Each has an informal portfolio group of ministers specifically grouped around the work streams, to drive the Business Growth Agenda forward and focus on what matters to business and companies.

Government intends to see three additional cross-cutting themes to be reflected across the Business Growth Agenda workstreams. These are: Maori Economic Development, Greening Growth; and Regulation. Better telling the ‘New Zealand Story’ is another Government priority and work is already underway with key stakeholders on “developing a compelling and consistent narrative about our country’s special qualities that work for a range of exporters and sectors,” according to the Ministers.

Actions contained in the Building Exports report include improving access to international markets, making it easier to trade from new Zealand, helping businesses internationalise, increasing value from tourism and high-tech manufacturing, growing international education and strengthening high-value manufacturing (including food and beverage manufacturing) and services exports.

“This first report is important, as it lays out the challenge for achieving growth – which is about being much more closely linked into the rest of the world and taking advantage of our opportunities,” says Joyce.

“While the world is going through tough times, the growth in Asian incomes will occur over the next 20 year. So there will be job growth, New Zealand’s challenge is to ensure it occurs in New Zealand, not in Australia, or somewhere else.”

The report shows that beef, lamb and wool accounted for 13 percent of New Zealand’s total $47.7 billion goods exports in 2011.

The Building Export Markets report is available here.

Carter in US for boot camp

Because of its size and importance, New Zealand’s primary sector, which currently accounts for 55 percent of exports is “critical” to achieving the government’s desired growth, the report says, so the outcome of this week’s Primary Sector Boot Camp at Stanford University will also be critical.

Minister of Primary Industries, David Carter, is part of the nine-strong Export Markets ministerial group, which also includes Prime Minister John Key, Steven Joyce, Murray McCully and Tim Groser.  Carter is travelling in the United States this week to attend the Boot Camp and also to talk with US agriculture sector political leaders and officials.

“This is an excellent opportunity for the leaders of some of our most forward-thinking primary sector companies to collaborate on formulating a plan to leverage New Zealand’s competitive advantage globally,” Carter said before he left.

“It’s not often that we can get a powerful group like this representing over 80 percent of New Zealand primary sector exports around the table, and I am confident of a positive outcome.”

About 20 leaders from New Zealand’s dairy, meat, seafood, wine and horticulture industries are among those attending the week-long camp alongside top government representatives from MPI and NZ Trade and Enterprise. The group will be hearing from first class speakers to inspire and motivate their thinking. The event has been supported with a $100,000 grant from AGMARDT.

Among the range of agricultural organisations the Minister is meeting with separately to discuss common New Zealand–US primary industry interests are the Tri-Lamb Group and US Cattlemen’s Association.

“These meetings further strengthen the New Zealand-US bilateral relationship and give our two countries the opportunity to canvass a range of issues in the primary industries policy area.  It is an opportunity to highlight the excellent collaborative work we already have with the US though the Global Research Alliance on agricultural greenhouse gases,” says the Minister.

“I particularly look forward to discussions on the mutual benefits that will be realised through the Trans-Pacific Partnership free trade agreement currently under negotiation.

“The TPP is important to New Zealand’s trade future and this visit will provide the opportunity to take political level readings on its progress.”