Record year for Beef and Lamb awards

Beef and Lamb Excellence Awards 2013A record number of New Zealand restaurants have been recognised for their top quality beef and lamb cuisine.

The 2013 Beef and Lamb Excellence Awards, presented by Beef + Lamb NZ Inc (B+LNZ), acknowledge consistency and quality in the preparation and presentation of beef and lamb cuisine.

Following anonymous assessments by culinary experts late last year, an impressive total of 194 restaurants nationwide received the Beef and Lamb Excellence Award, which offer an indication of supreme quality says B+LNZ Inc chief executive Rod Slater.

“If an establishment carries an Excellence Award, consumers are assured they can expect a delicious beef or lamb experience.”

Diners in New Zealand can locate Beef and Lamb Excellence Award restaurants easily, by looking for the gold-rimmed plate and window stickers. You can also find all the award-winning restaurants here.

Pure South on board for butchery tri-nations

Sharp BlacksAlliance Group’s export brand Pure South has been confirmed as principal sponsor of the annual butchery test match which will now be known as the Pure South Butchery Tri-Nations.

The competition will see the best British and Australian butchers travel to Wanaka in March to take on New Zealand’s Wedderburn Sharp Blacks.

Murray Brown, general manager, marketing, Alliance Group, said it was fitting that a strong and successful export meat brand in Europe and Asia was backing a world-class competition.

“We’re pleased Pure South is supporting some of the world’s top butchers as they battle it out for the top honours. After a decade representing Alliance Group’s lamb in more than 65 countries world-wide, Pure South is now well-established as a brand associated with outstanding quality. Millions of consumer look for Pure South whenever their shopping or dining. It symbolises all the key elements of Alliance Group – pure southern location, world-class technology, production techniques and a proud heritage.”

2013 will be the inaugural Tri-Nations, following on from two years of Trans-Tasman battles between New Zealand and Australia.

Australia has come out the victor of both previous encounters by the narrowest of margins, so the Wedderburn Sharp Blacks, sponsored by Beef + Lamb New Zealand, will be looking for redemption on their home turf next year.

The competition will be accompanied by a study tour which will see 60 butchers from across the three nations travelling the Central Otago region.

TPP negotiations need to deliver for agriculture

New Zealand’s red meat sector is encouraging all negotiating parties in the Trans-Pacific Partnership to work tirelessly to ensure this agreement can be completed by October 2013.

Key outcomes from the completion of TPP must be the elimination of agricultural trade barriers and the opportunity for greater economic integration across the Asia Pacific region, says Beef + Lamb New Zealand (B+LNZ Ltd) and the Meat Industry Association (MIA).

The B+LNZ and MIA chairmen, Mike Petersen and Bill Falconer (respectively) reinforced the need for reduced barriers to agricultural trade, including the elimination of tariffs and other technical barriers as a priority. Achieving that would create benefits and opportunities for all TPP members exporting red meat products.

“The TPP agreement has the potential to create new opportunities for all red meat exporting countries through improved market access, reducing both tariff and non-tariff barriers, and trade facilitation in the Asia-Pacific region,” Falconer says.

The TPP agreement also offers the opportunity to do business more easily and transparently.

B+LNZ and MIA are present at the TPP negotiating round in Auckland, meeting with the agricultural trade negotiators and talking with agricultural and meat producer representative organisations from partner countries.

Petersen says the New Zealand red meat sector had well established links with a number of producer organisations, including the Canadian and Mexican beef producers.

“Both Canada and Mexico are part of the Five Nations Beef Alliance along with Australia, the United States and ourselves. Together, we represent producers from countries that account for one-third of global beef production and approximately half of global beef exports.

“The Alliance will be presenting its views on what it considers would be a successful outcome for the beef trade from these negotiations. Our view is that we must achieve a high quality comprehensive agreement that acknowledges the importance of beef production and consumption for all participating countries.”

B+LNZ and the MIA will continue to monitor progress over coming months and, where desired, assist negotiators to address the key issues relevant to the red meat sector in order to achieve a satisfactory outcome.

Rennie wins first beef and sheep news award

A brand new award recognising excellence in hard news reporting about any aspect of the beef and sheep industry has been won by Richard Rennie, for a portfolio of articles that appeared in the  NZ Farmers Weekly.

The award, sponsored by Beef + Lamb NZ Ltd, was added to the New Zealand Guild of Agricultural Journalist & Communicators’ annual awards, which were presented in Wellington last Friday evening.

In his articles, Rennie covered a series of issues affecting New Zealand beef and sheep farmers. One tackled the potential damage of fracking to Taranaki farmland – he discovered that not only was the practice not new, it had helped restore marginal coastal farmland into productive pastoral operations and stabilised coastal dune movement. Another covered a forced sale of Alec Campbell’s property after mortgagee action by Rabobank. It revealed the farmer’s claims about stock being within the with-holding period, after being treated with a long-acting drench, were well founded, raising justifiable concerns over food safety as a result of the actions. Transpower’s proposed pylons for a Western Bay of Plenty sheep and beef farm, and the ensuing battle, were the subject of the third item.

The supreme Rongo Award, recognising excellence in agricultural journalism, was won by Auckland-based freelance journalist, Benedict Collins, for a series of programmes on the devastation of the kiwfruit industry by PSA-V, which appeared on Country99TV.

The runner-up was Shawn McAvinue, for articles that appeared in the Southland Times (though he is now working for the Otago Daily Times). This is the first year that TBfree New Zealand has sponsored this award.

At Friday night’s awards dinner, a total of ten awards were presented, nine for journalism and one for photography. The key objectives of the awards are the encouragement and recognition of excellence in agricultural journalism.

Another new sponsor, for an award that has been around for a number years, is Ballance Agri-Nutrients, which has funded the Farm Business Writing Award. The inaugural winner of this award was Tim Cronshaw, of The Press.

The PGG Wrightson Sustainable Land Management Award focuses on local, national and global agribusiness and environmental factors impacting on the sustainability of farm businesses, and was won by Susan Murray, of Radio New Zealand’s Country Life programme

The AgResearch Science Writers Award, established to enhance standards of science writing, especially about pastoral agriculture, was won by Tim Cronshaw of The Press.

The Horticulture New Zealand Journalism Award, set up to recognise excellence in agricultural journalism focusing on New Zealand’s horticulture industry, was won this year by Tim Fulton of New Zealand Farmers Weekly.

The Rural Women of New Zealand Award, which recognises the important contribution women make (and have always made)  in the rural community, was won by Jackie Harrigan for articles which appeared in Country-Wide.

The AGMARDT Agribusiness Award, which recognises high quality information about and effective analysis of national, global and other agribusiness, was won by Hugh Stringleman, for articles which appeared in NZ Farmers Weekly.

The Federated Farmers Rural Photography Award, for a single photo that illustrates a rural event or activity was won by Taranaki Daily News photographer, Jonathan Cameron.

The Guild’s own award is designed to encourage and recognise excellence among journalists with three or less years reporting on agricultural issues, The Agricultural Journalism Encouragement Award, went to John Watson, of Country99TV.

No consistent evidence of ‘convincing’ red meat/cancer link, says US expert

There is no consistent evidence of a ‘convincing link’ between colorectal cancer and red meat, according to one leading US epidemiologist who visited New Zealand recently.

With extensive experience in health research methodology and interpretation of epidemiological studies, particularly nutritional epidemiology, Dr Dominik Alexander is based in Boulder, Colorado, where he works for engineering and science consultancy firm Exponent Inc in its Health Sciences Centre for epidemiology, biostatistics and computational biology.

As an epidemiologist, he’s involved with examining exposure and outcome.
“Food is a necessary exposure. All people have to eat,” he says, adding that the result of over-exposure leads to higher Body Mass Index (BMI) rates, where there is an established increased risk for cancers such as colorectal, the most common cancer affecting the alimentary tract.

Last year, the World Cancer Research Fund released the second expert report on a continuous update project on diet and colorectal cancer. This was a comprehensive study, carried out by a panel of scientific experts, which reviewed 567 nutrition-cancer studies from all around the world (see Food New Zealand, July 2011).

The panel’s conclusion was that physical activity and foods containing dietary fibre convincingly reduced the risk of colorectal cancer and, the consumption of garlic, milk and calcium probably also helps to decrease the risk.  However, the report stated that there was a ‘convincing link’ between the consumption of fresh red meat – defined as beef, pork, lamb and goat from domesticated animals – and processed meat and an increased risk of colorectal cancer. This fact was picked up by media around the world and has been used to guide Department of Health nutritional guidelines here and overseas.

However, Dr Alexander points out, it is an ongoing appraisal, which, in his view, has overstated the conclusion that there is a link. “The scientific evidence does not support the ‘convincing link’. In fact, it’s getting weaker over time as more studies are published,” he says.

In addition, the report separated out fresh red meat and processed meats, like salami and jerky. However, he says, there’s actually very little difference between the two in terms of associations.

In the US, he has found the consumers with the highest intake of red meat tend to also smoke, have a higher alcohol consumption rate, do little exercise and are generally unhealthier. There’s also genetics and age to take into account as more people in developed, and increasingly in developing countries, are reaching senior years – one of the strongest risk factors for cancer.

“It’s very challenging to disentangle the factors.”

On recommended portion-sizes (intake values), he argues that they are difficult to quantify as every person is a different size and, therefore, difficult to quantify their risk. He calls it ‘heterogeneity’, where there is no uniform pattern: “75g might work for a small person, for example, but not for a large man involved in physical activity all day.”
In his work, he has looked at a range of intake values and sees no range of patterns for increased risk, with increased consumption.

In Dr Alexander’s view, the focus should be on cancer prevention. He says, “It all starts with physical exercise and maintaining a healthy body weight. In addition you need a well-balanced diet.”

Dr Dominik Alexander PhD MSPH visited New Zealand and Australia in September in a programme organised by Beef + Lamb NZ Inc and the Australian Meat & Livestock Association.

This article appeared in Food NZ magazine (October/November 2012).

Iron Maidens + Sophie

London Paralympic Games champion swimmer Sophie Pascoe is the newest Beef+Lamb NZ Inc Iron Maiden, becoming the + between Sarah Walker’s ‘Beef’ and Lisa Carrington’s ‘Lamb’.

Announced first on the domestic promotion agency’s Facebook page this morning, the well anticipated news has since been covered at the NZ Herald, which says ‘It all adds up now Sophie has joined in‘.

The 19 year old swimmer from Christchurch, who lost the lower half of her left leg aged two following a lawnmower accident, scored three gold and three silver medals at the recent games in London – breaking two world records and setting a new Paralympic record in the process. She added those to her earlier hauls of ten medals at the Summer Paralympics and four medals at the 2008 Paralympics.

Sophie, who  was made a Member of the New Zealand Order of Merit earlier this year for her services to swimming, will appear alongside the other two B+LNZ ambassadors in a marketing campaign promoting the importance of a healthy diet, including red meat. Kiwis can expect to see Pascoe, Walker and Carrington on their television screens from November.

B+LNZ Inc chief executive, Rod Slater, says Pascoe completes the team.

“She has it all; the New Zealand public love her. Sophie fits seamlessly into the Beef + Lamb brand. We really are seeing the second generation of superstars following on from the original Iron Maidens” says Slater.

Pascoe says she’s really excited to be part of the team.

“I’m thrilled, especially to be working with two other amazing athletes. We all get on so well, it’s going to be great,” says Pascoe.

Congratulations Sophie and B+LNZ!

Let the science speak for itself

As epidemiologists go, Dr Dominik Alexander, is a surprise. He’s young, 39, doesn’t wear glasses or a white coat and is a previous professional kickboxer. However, the leading US epidemiologist also knows his stuff about cancer and nutrition research and he’s been over here in New Zealand sharing his expertise.

With extensive experience in health research methodology and interpretation of epidemiological studies, particularly nutritional epidemiology, Alexander is based in Boulder, Colorado, where he works for engineering and science consultancy firm Exponent Inc in its Health Sciences Centre for epidemiology, biostatistics and computational biology.

He delivers the sobering estimation that one in three people will be diagnosed with cancer in their lifetime. The strongest risk factor for cancer, generally, is age.

“With increasing numbers of older people, we are seeing higher rates of cancer and also diabetes and heart disease. This is also the case in developing countries, where the elimination of certain infectious diseases – which would have killed off more of the population early on – and lower infant mortality rates, means a higher rate of cancer and other age-related diseases in the population.”

Relating to nutrition, the types of cancer of concern are those associated with digestion, absorption and elimination such as the most common type, colorectal, through stomach/gastric to the less common oesophageal, pancreatic, liver and other cancers.

As an epidemiologist studying the patterns, causes, and effects of health and disease in defined populations, he’s involved in examining exposure and outcome.

“Food is a necessary exposure. All people have to eat,” he says, adding that the result of over-exposure leads to higher Body Mass Index (BMI) rates – overweight to obese – where there is an established increased risk for cancers such as colorectal, the most common cancer affecting the alimentary tract.

In his view, cancer prevention is all about control. The key is a health lifestyle. “It all starts with physical exercise and maintaining a healthy body weight.  In addition you need a well-balanced diet,” he says.

Opinions + assumptions + perception = confusion

Trouble is, as everyone eats, every single person has an opinion on it and the perceptions of the general public, the medical fraternity and the media vary. That’s why the ‘study of the moment’ is leapt on, over-hyped, over-analysed and consequently gets a lot of airtime leading to consumer confusion.

But, you can’t view a single study in isolation, he notes. “Every study needs to be viewed in the context of the available body of scientific views, otherwise it can be misinterpreted.”

Good science is at the heart of good communication, he believes. Dr Alexander’s advice for those communicating with the public is: “Don’t say anything that can’t be backed up by science. Let the science speak for itself and don’t make an interpretation outside the bounds of the scientific results. Given the complexity with this type of product, there needs to be a cautious approach.”

What media get hung up on sometimes is the people funding the research and conflicts of interest. That can negate the worth of the science itself, he believes. “It’s very important to get to the heart of the issue with science and then focus on the science and the scientific basis for comments.”

In his opinion, what makes good evidence is transparency, objectivity, justification for doing the research, rationale and a clear and open basis for research.

“A lot of problems come in when the research is not open and transparent. Say what you’re going to do, do it and show what you learned,” he advocates.

Looking to the future

Looking to the future, we have a long way to go on the preventative side, he says, and continuous updates of cohort studies, don’t always shed light.

“We also lack long-term evidence of differences between organic versus conventional products, for example.

“This all takes us back to the holistic approach and concentrating on the healthy body weights and lifestyle elements.”

Dr Alexander’s articulate delivery comes with a sense of humour and the surprising revelation that he was once a professional kickboxer in the 1990s, before he moved straight to science at the University of Alabama in Birmingham (UAB).

“You could call me the toughest epidemiologist in the world,” he laughs.

At UAB, he was awarded a National Cancer Institute Fellowship for Cancer Prevention and Control and worked closely with the Department of Pathology where he designed and implemented epidemiological studies pertaining to colorectal survival. He is also the 2010 recipient of the UAB School of Public Health Alumnus for scientific excellence.

Dr Dominik Alexander PhD MSHP was invited to Australia and New Zealand in September in a visit jointly organised by Meat & Livestock Australia and Beef + Lamb NZ Inc.

This article appeared in Pen & Palate (October 2012), the NZ Guild of Food Writers’ ezine.

The new Iron Maidens are…

Olympic gold medallist rower Lisa Carrington and BMX silver medallist Sarah Walker have been named as the new faces of Beef + Lamb New Zealand (B+LNZ Inc).

The pair will become a key part of upcoming television advertising in New Zealand.

B+LNZ Inc chief executive Rod Slater says choosing the popular Olympians to front the organisation’s domestic marketing campaigns was a no-brainer.

“These girls have it all and New Zealanders have really taken them into their hearts.”

They follow in the footsteps of former cyclist Sarah Ulmer and rowing twins Georgina Earl (née Evers Swindell) and Caroline Meyer (née Evers Swindell), whom B+LNZ Inc continues to support.

The pair were featured in an item on TV3 on 8 September. Watch.

New Zealand’s young retail butcher of the year

New Zealand’s young butchers have been competing for the 2012 Alto Young Butcher of the Year title.

After an intense day of Grand Final competition, Peter Tuapawa, from Victoria Park New World in Auckland, narrowly beat Abigail Smith, from Pak’nSave Kaitaia for the title.

Kim Doran, from Retail Meat New Zealand, says the race came down to two points.

“Peter and Abigail had tied the Auckland regional competition last month, so we always knew it was going to come down to the smallest of margins,” says Doran.

The finalists in the competition all underwent an exam, interview, practical test and on stage challenge.

“The competition prizes include cash and study tours, but more important for the finalists’ is the title and the chance to say they’re the best in the country,” says Doran.

The other winner on the night was Jared McLeod, from Regent New World in Whangarei, who took out the RMITO Butcher Apprentice of the Year category.

McLeod says it was unreal to win.

“I really wasn’t expecting it, the competition brought together the best apprentices New Zealand has to offer. It just feels great to come out on top,” says McLeod.

The competition is proudly supported by Alto, Retail Meat Industry Training Organisation, Beef + Lamb New Zealand Inc., Dunninghams, Hellers, Kerry Ingredients, NZ Pork, Wilson Hellaby, Cabernet Foods, Natural Farm and Tegel Foods.